Post by account_disabled on Nov 23, 2023 6:56:40 GMT
When creating a website, of any type, one of the main objectives to achieve is to build a relationship of trust with the end user . The person who approaches your business for the first time, before deciding whether to rely on you for their needs and to buy your products or services, must feel "safe" and must trust you. That's why he has to get to know you in the first place . Who would trust and buy from someone they know nothing about and who doesn't introduce themselves? The first step in this direction is therefore to let yourself be known. Telling about yourself and your company, about the qualities and characteristics that have helped you be in the position you are in today, about your history, will be seen as a sign of genuineness and authenticity , and will lead the user to trust you .
This is where the “ About Us ” page comes in . Many use it as a "filler", a page to Phone Number List insert because "they told me it fits", with walls of useless and boring text that no one will ever read. And there is nothing more wrong. This page is one of the most visited and must be taken care of down to the smallest detail. In most cases, in fact, there will be hundreds of other websites of companies that deal with the same sector as you, with services and products very similar to yours, in the same price range. And what will set you apart from your competitors? Your story, what led you to be where you are and your peculiarities, presented at their best. We have collected 6 tips for creating a good "About us" page, which encourages the user to trust and approach. 1. Keyword: organization Even the best and most interesting information will not be read by anyone if it is not easily readable and well organized .
So-called “walls of text”, an endless series of uninterrupted lines of text, will not even be considered by a user. The division into paragraphs, with subtitles representing their content, greatly helps the user to have the situation under control, finding the information they are looking for more quickly. Bold , italics and the inclusion of in-depth links in the text will have the same function , which will serve as visual anchors for the reader's eye, who will immediately be clear about the fundamental aspects of the text. 2. Speak simple In this section it is always correct to use simple language, without technicalities or complex words, all to get as close as possible and be understood by any type of user who visits the website. It is important that your target audience easily understands what you are communicating to them, without effort. Address your reader directly in the first person, placing yourself on the same level as him and starting a direct conversation with him.
This is where the “ About Us ” page comes in . Many use it as a "filler", a page to Phone Number List insert because "they told me it fits", with walls of useless and boring text that no one will ever read. And there is nothing more wrong. This page is one of the most visited and must be taken care of down to the smallest detail. In most cases, in fact, there will be hundreds of other websites of companies that deal with the same sector as you, with services and products very similar to yours, in the same price range. And what will set you apart from your competitors? Your story, what led you to be where you are and your peculiarities, presented at their best. We have collected 6 tips for creating a good "About us" page, which encourages the user to trust and approach. 1. Keyword: organization Even the best and most interesting information will not be read by anyone if it is not easily readable and well organized .
So-called “walls of text”, an endless series of uninterrupted lines of text, will not even be considered by a user. The division into paragraphs, with subtitles representing their content, greatly helps the user to have the situation under control, finding the information they are looking for more quickly. Bold , italics and the inclusion of in-depth links in the text will have the same function , which will serve as visual anchors for the reader's eye, who will immediately be clear about the fundamental aspects of the text. 2. Speak simple In this section it is always correct to use simple language, without technicalities or complex words, all to get as close as possible and be understood by any type of user who visits the website. It is important that your target audience easily understands what you are communicating to them, without effort. Address your reader directly in the first person, placing yourself on the same level as him and starting a direct conversation with him.