Post by sakibkhan51 on Feb 28, 2024 3:39:47 GMT
Relax: you are about to discover the secrets behind one of Rome's most loved breweries. And it doesn't matter where you are reading this article from: if you have a local business that you want to make the most of, this article is for you. In the next lines, we discover how to take care of brand communication thanks to the MaltoMatto Case Study. To do this, immediately abandon the idea that a local brand lives only on beautiful photos or video content and step into the shoes of a Social Media Marketing agency. Let's begin! Who is MaltoMatto? Local brand Maltomatto Case Study local business MaltoMatto MaltoMatto is a brand born in the center of Montesacro, a historic district of Rome. Alessia and Francesco started from a small Beershop to create a point of reference for the panorama of Roman breweries. It is a true institution, where different generations meet to represent the culture of their neighborhood.
With these premises, in 2021 we started managing brand communication and thanks to the social media Morocco Phone Number marketing strategy we consolidated positioning in terms of: fun drink well Romanity . In fact, the concept on which positioning is based is clear from the social content. MaltoMatto is a place to drink well, eat well and have fun. And the brand's communication is based on these three pillars (plus some insights that we will see later). Community and positioning: because posting beautiful photos is not enough Before moving on, we specify that to communicate the positioning of a brand it is not enough to produce beautiful photos or captivating videos and doing so does not mean keeping up with digital communication trends.
It is often mistakenly thought that for a food or drink brand it is enough to simply take care of its visual identity, without linking it to the concepts of positioning, identity and community. On the contrary, the communication of a local business is based precisely on: a specific positioning a recognizable identity that can be linked to the people who animate the brand creativity less limited by policies, partners and approval levels a community that will respond in the short term to the right stimuli with a view to co-creation with the brand And regardless of the size of the business, social media marketing does not thrive only thanks to tools and technicalities, but above all thanks to the branding and creative developments that follow .
With these premises, in 2021 we started managing brand communication and thanks to the social media Morocco Phone Number marketing strategy we consolidated positioning in terms of: fun drink well Romanity . In fact, the concept on which positioning is based is clear from the social content. MaltoMatto is a place to drink well, eat well and have fun. And the brand's communication is based on these three pillars (plus some insights that we will see later). Community and positioning: because posting beautiful photos is not enough Before moving on, we specify that to communicate the positioning of a brand it is not enough to produce beautiful photos or captivating videos and doing so does not mean keeping up with digital communication trends.
It is often mistakenly thought that for a food or drink brand it is enough to simply take care of its visual identity, without linking it to the concepts of positioning, identity and community. On the contrary, the communication of a local business is based precisely on: a specific positioning a recognizable identity that can be linked to the people who animate the brand creativity less limited by policies, partners and approval levels a community that will respond in the short term to the right stimuli with a view to co-creation with the brand And regardless of the size of the business, social media marketing does not thrive only thanks to tools and technicalities, but above all thanks to the branding and creative developments that follow .