Post by sakibkhan49 on Feb 25, 2024 3:30:46 GMT
Don't feel like reading? Try listening to the article in audio mode Voiced by Amazon Polly What is email marketing Email marketing represents the set of strategies and tactics, to be applied by sending emails, to establish a long-lasting and constant relationship between brand/company and customer. It is a very powerful tool, low cost and with various functions: it allows you to create a real CRM (Customer Relationship Management), customer management system, and have various metrics available to understand the progress of the strategies implemented ( to name a few, bounce rate, open rate, conversion rate, unsubscribe rate, etc. to learn more about them, you can click here ), it can be used as a lead generation tool, to transform leads (cold contacts) into customers, and constantly update the its customers.
How to do email marketing Each activity will need some personalization Chinese UK Phone Number List consistent with the target to whom the email will be sent. The strong point of email marketing is precisely this: thanks to the various programs, which we will see later, various customizations can be created. Anyone can do email marketing, the important thing is to do it well and correctly. That's right: absolutely don't SPAM. To avoid SPAM there are 2 fundamental rules connected to each other: send emails only to contacts who have given their consent to receive emails and allow contacts to unsubscribe at any time they want. It is important to establish a relationship of trust and "human to human" communication: the user must not think that behind that email there is only a computer, but a person ready to receive feedback and respond. The positive thing, and in favor of those who do email marketing, is that when the recipient of an email replies to that email, the sender automatically ends up in their "white list".
What does it mean? It means that, from that moment on, our emails are unlikely to end up in that recipient's spam, we will not see the reputation of our domain threatened and, consequently, the deliverability (ability to reach their destination) of our emails will improve. But let's go step by step. Clear objectives Define the objective you want to achieve for each email campaign you create. The objectives of the email can be multiple: creating brand awareness (developing knowledge of our brand), creating a relationship with the customer, sponsoring your product, keeping customers updated, building customer loyalty (customer retention). Regarding the latter, you can read the article on our blog regarding "Customer Retention". Click here . Customization: lists and tags
How to do email marketing Each activity will need some personalization Chinese UK Phone Number List consistent with the target to whom the email will be sent. The strong point of email marketing is precisely this: thanks to the various programs, which we will see later, various customizations can be created. Anyone can do email marketing, the important thing is to do it well and correctly. That's right: absolutely don't SPAM. To avoid SPAM there are 2 fundamental rules connected to each other: send emails only to contacts who have given their consent to receive emails and allow contacts to unsubscribe at any time they want. It is important to establish a relationship of trust and "human to human" communication: the user must not think that behind that email there is only a computer, but a person ready to receive feedback and respond. The positive thing, and in favor of those who do email marketing, is that when the recipient of an email replies to that email, the sender automatically ends up in their "white list".
What does it mean? It means that, from that moment on, our emails are unlikely to end up in that recipient's spam, we will not see the reputation of our domain threatened and, consequently, the deliverability (ability to reach their destination) of our emails will improve. But let's go step by step. Clear objectives Define the objective you want to achieve for each email campaign you create. The objectives of the email can be multiple: creating brand awareness (developing knowledge of our brand), creating a relationship with the customer, sponsoring your product, keeping customers updated, building customer loyalty (customer retention). Regarding the latter, you can read the article on our blog regarding "Customer Retention". Click here . Customization: lists and tags