Post by account_disabled on Feb 18, 2024 7:19:05 GMT
But the headline above the fold on the landing page reads “All-Natural Acne Cream Rocks!” Keep the messages aligned. Choose happiness when choosing graphics. Whether you’re selling a solution to a problem or a vanity product, you’re selling happiness. So choose images of happy, smiling people. You can pair these happy, smiling people with a dog if that boosts conversion. TELL THE READER WHAT TO DO…In the vital space above the fold, you must persuade the reader to click to a new page or scroll down. Tell the reader to “Click Here Now” or “Scroll Down Now.” First .
For example, copy for a button might read, “Yes! Make Me Acne-Free in 14 Days!” Try a Buy TG Database proof element above the fold. This can include logos of major customers, customer testimonials, a count of customers or an industry review snippet. Remember the most important rule. The reader is asking, “what’s in it for me?” Answer that question above the fold but ONLY with the primary benefit – aka the unique selling proposition. Follow the steps above and you’ll have a solid foundation for your landing page that you can use as the starting point for your future A/B tests.
Now let’s look at some landing page examples with these 10 above-the-fold tactics in mind. Above-the-Fold Landing Page Examples with Commentary One of my clients, Marketing Results, based in Brisbane, Australia, created this landing page for one of their clients. I can’t give actual conversion rates but let’s just say that everyone’s extremely pleased. Here’s the space above the fold. Rental Express Rental Express - Above the fold It’s a landing page so notice the ultra-clear form. The rhetorical question headline is effective because the target audience already knows the answer.
For example, copy for a button might read, “Yes! Make Me Acne-Free in 14 Days!” Try a Buy TG Database proof element above the fold. This can include logos of major customers, customer testimonials, a count of customers or an industry review snippet. Remember the most important rule. The reader is asking, “what’s in it for me?” Answer that question above the fold but ONLY with the primary benefit – aka the unique selling proposition. Follow the steps above and you’ll have a solid foundation for your landing page that you can use as the starting point for your future A/B tests.
Now let’s look at some landing page examples with these 10 above-the-fold tactics in mind. Above-the-Fold Landing Page Examples with Commentary One of my clients, Marketing Results, based in Brisbane, Australia, created this landing page for one of their clients. I can’t give actual conversion rates but let’s just say that everyone’s extremely pleased. Here’s the space above the fold. Rental Express Rental Express - Above the fold It’s a landing page so notice the ultra-clear form. The rhetorical question headline is effective because the target audience already knows the answer.