Post by account_disabled on Jan 23, 2024 5:06:19 GMT
In this article, we'll walk you through the step-by-step process of creating a trade advertising campaign. Our partner Yana Lyashenko, a Google logistician at the AdwService agency, continues to share her experience . She will analyze all the nuances and explain why it is worth setting these particular settings. For example, Yana took campaigns for a product with a margin of about $5, so the article will be especially interesting for businesses that sell low-margin products. Reading time: 20 minutes What to do before setting up advertising campaigns Create a Campaign Setting up bids and budget How to calculate cost per click? First way Second way Setting an advertising campaign budget Campaign priority Targeting Devices and Locations Product segmentation Creating groups by ID Google Shopping Campaign Analytics Example Finishing Campaign Setup Negative words Interested in setting up smart shopping campaigns? Read another article from Yana, “Setting up a Google smart shopping campaign for an online store .
Yana Fax Lists Lyashenko Yana Lyashenko, Google logistics specialist at Internet marketing agency AdwService What to do before setting up advertising campaigns Check to see if conversions have been captured or yield transactions imported from Google Analytics . Or set up recording of income and conversions through the Google Ads conversion tag . In our example, transactions are imported from Google Analytics . What to do before setting up advertising campaigns Check the linking of the current Merchant Center with approved product items with your current Google Ads advertising account . Below is where to check this . Also check the name , Merchant Center ID , etc. Check the link between the current Merchant Center and approved product items with your current Google Ads advertising account Create a Campaign After this we can start setting up .
Click plus and create a new campaign . If our goal is profit , we always select “ Sales” . Set the type to “ Trading” . We definitely check whether the identifiers match , because several Merchant can be connected to one Google Ads . We specify the country in which the goods are located . Select the “Simple Trade Advertising Campaign” campaign and click “Continue” . Creating a Google Shopping Campaign We always write the name of the campaign in such a way as to clearly understand what exactly is in it . Otherwise, it will be difficult to understand in Google Analytics reports what it is about if the campaign is called in the spirit of “ 01 ”, “ Test ” or “ All ”. In our case, the product is kigurumi . To this word you can add “TK” - trade advertising campaign . Already here we can initially filter products , but we will look at this in detail below.
Yana Fax Lists Lyashenko Yana Lyashenko, Google logistics specialist at Internet marketing agency AdwService What to do before setting up advertising campaigns Check to see if conversions have been captured or yield transactions imported from Google Analytics . Or set up recording of income and conversions through the Google Ads conversion tag . In our example, transactions are imported from Google Analytics . What to do before setting up advertising campaigns Check the linking of the current Merchant Center with approved product items with your current Google Ads advertising account . Below is where to check this . Also check the name , Merchant Center ID , etc. Check the link between the current Merchant Center and approved product items with your current Google Ads advertising account Create a Campaign After this we can start setting up .
Click plus and create a new campaign . If our goal is profit , we always select “ Sales” . Set the type to “ Trading” . We definitely check whether the identifiers match , because several Merchant can be connected to one Google Ads . We specify the country in which the goods are located . Select the “Simple Trade Advertising Campaign” campaign and click “Continue” . Creating a Google Shopping Campaign We always write the name of the campaign in such a way as to clearly understand what exactly is in it . Otherwise, it will be difficult to understand in Google Analytics reports what it is about if the campaign is called in the spirit of “ 01 ”, “ Test ” or “ All ”. In our case, the product is kigurumi . To this word you can add “TK” - trade advertising campaign . Already here we can initially filter products , but we will look at this in detail below.