Post by account_disabled on Dec 20, 2023 9:27:45 GMT
All PPC specialists know, or at least suspect, that there are other bidding strategies than manual CPC. But not everyone uses them. And not everyone uses them correctly. It is true that automatic offer management is a good servant but a bad master. Let's see what Adwords offers us for automated bidding and how not to grind your nose when using them. 1) Manual CPC A basic strategy where you choose the maximum bid amount yourself. You don't need to measure conversions to use it. The advantage is that you are in control of costs . You decide whether to move individual keywords to the first page or not. It can be used in all campaign structures. The disadvantage is the time requirement .
You have to constantly check the C Level Executive List campaign on all possible verticals even after a long time after launch. 2) Improved CPC It could be considered a cross between manual CPC and conversion optimizer . It can be set at the level of all campaign structures, but for its use to make sense, you need to have conversion tracking working. If you're measuring conversions, they're trying to maximize conversions while keeping costs down by modifying their auction bids up to 30% higher and 100% lower based on how they estimate that an impression would convert. If you have a conversion-focused campaign, 10 out of 10 Sunny PPCers recommend using this bid strategy . image Manual CPC settings 3) Maximizing push-ups Its goal, as the name suggests, is to optimize CPC so that the campaign achieves the highest possible number of clicks within the daily budget .
Maximizing clicks is a portfolio strategy, which means it can be set up for multiple campaigns at once. Ideal for campaigns where the goal is to bring in as much traffic as possible within a strictly defined budget. It works well, but you need to not try to do stupid things. Like turning it on for a newly launched campaign. It will work, but not as well as a campaign with historical data, because it doesn't have anything to base its algorithms on. The whole thing then ends up being that the poor confused strategy will move the bids up and down and it will take much longer to find some optimal level to move to. It is good to leave campaigns without a strategy for at least 2-3 weeks (depending on the volume of data).
You have to constantly check the C Level Executive List campaign on all possible verticals even after a long time after launch. 2) Improved CPC It could be considered a cross between manual CPC and conversion optimizer . It can be set at the level of all campaign structures, but for its use to make sense, you need to have conversion tracking working. If you're measuring conversions, they're trying to maximize conversions while keeping costs down by modifying their auction bids up to 30% higher and 100% lower based on how they estimate that an impression would convert. If you have a conversion-focused campaign, 10 out of 10 Sunny PPCers recommend using this bid strategy . image Manual CPC settings 3) Maximizing push-ups Its goal, as the name suggests, is to optimize CPC so that the campaign achieves the highest possible number of clicks within the daily budget .
Maximizing clicks is a portfolio strategy, which means it can be set up for multiple campaigns at once. Ideal for campaigns where the goal is to bring in as much traffic as possible within a strictly defined budget. It works well, but you need to not try to do stupid things. Like turning it on for a newly launched campaign. It will work, but not as well as a campaign with historical data, because it doesn't have anything to base its algorithms on. The whole thing then ends up being that the poor confused strategy will move the bids up and down and it will take much longer to find some optimal level to move to. It is good to leave campaigns without a strategy for at least 2-3 weeks (depending on the volume of data).