Post by account_disabled on Dec 20, 2023 3:50:58 GMT
2 INSEAD researchers which indicates that the best way to generate growth and profits is to create new demand in an uncontested strategic space. The digital blue ocean strategy is an adaptation of this strategy to the online world. It consists of identifying online market segments in which demand is relatively high and competition is low or moderate. It is obvious that the size of the segments must be compared to the field of activity and the products or services concerned. Between convenience or everyday consumption products or products requiring a significant investment, the benchmarks and scales are not the same. It is a very analytical approach, which allows not only to map a market and segment it in relation to demand but also to know which segments to favor based on competitive intensity.
If the company must position itself for strategic reasons, in a very competitive market, the Email Data blue ocean approach will make it possible to identify the best levers to activate. We know in advance what efforts must be made (human, financial, time required) to have a chance of obtaining results and we can know in advance whether a marketing operation has a greater or lesser probability of success. 'get results. Why and how a different digital approach can be a game changer As we saw in this article, French business schools have more or less the same way of approaching their digital presence: strong fundamentals that focus on the brand. So solid foundations are essential and very positive. Highlighting school programs. Huge growth potential in France and internationally by moving from a universally PUSH approach (centered on the brand) to a PULL approach (centered on customer issues) and this with several advantages: significantly less competition and better alignment with.
The needs and expectations of future students. It's not that we have to do everything in relation to them, but we have a better chance of reaching them by going to their land rather than waiting for them to come to ours. Data which, if we know where and how to collect it, process it and analyze it, is a real “game changer”. It allows you to have a level of customer knowledge that competitors will not have and which also makes it possible to correct cognitive biases arising from offline by tackling offline. An opportunity, thanks to data, to differentiate yourself and stand out from the crowd, both on the French market and internationally. It is an opportunity to have a different approach, a segmentation based on the real demand of the targets that we want to address in addition to an approach based on socio-demographic personas and finally a real lever (notably in relation to capital invested) by detecting a
If the company must position itself for strategic reasons, in a very competitive market, the Email Data blue ocean approach will make it possible to identify the best levers to activate. We know in advance what efforts must be made (human, financial, time required) to have a chance of obtaining results and we can know in advance whether a marketing operation has a greater or lesser probability of success. 'get results. Why and how a different digital approach can be a game changer As we saw in this article, French business schools have more or less the same way of approaching their digital presence: strong fundamentals that focus on the brand. So solid foundations are essential and very positive. Highlighting school programs. Huge growth potential in France and internationally by moving from a universally PUSH approach (centered on the brand) to a PULL approach (centered on customer issues) and this with several advantages: significantly less competition and better alignment with.
The needs and expectations of future students. It's not that we have to do everything in relation to them, but we have a better chance of reaching them by going to their land rather than waiting for them to come to ours. Data which, if we know where and how to collect it, process it and analyze it, is a real “game changer”. It allows you to have a level of customer knowledge that competitors will not have and which also makes it possible to correct cognitive biases arising from offline by tackling offline. An opportunity, thanks to data, to differentiate yourself and stand out from the crowd, both on the French market and internationally. It is an opportunity to have a different approach, a segmentation based on the real demand of the targets that we want to address in addition to an approach based on socio-demographic personas and finally a real lever (notably in relation to capital invested) by detecting a